Case Studies
01 · WORK
NGA Platform
@AbbVie
Designed the structural layer of a global analytics platform. From information architecture and design system governance to the migration framework now used across every business unit.
Keen: User Acquisition
@Ingenio (Keen)
I combined Mixpanel data with moderated user interviews to diagnose onboarding frictions, then redesigned the mobile payment flow to improve transparency and reduce steps, lifting retention at that stage by 15%.
EXOS Migration Platform
@ServiceLink
Dozens of subsystems. No shared language for how data was presented. I designed a dashboard template that standardized information architecture across the platform; consistent enough that new teams could onboard without documentation.
2026 CAROLINA TORRES
CONTACT
carolina.tcast@gmail.com
(+52) 442 106 2012
Querétaro, MX
ELSEWHERE
Medium